Results
62%
increase in action rate
29%
increase in video completion rate
100%
increase in CTR
Challenge
PayPal, a leading online payment system, collaborated with Socialyse to elevate its marketing strategy, boosting brand engagement by aligning social and TV content. The primary objective of this campaign was to enhance awareness and engagement. With a Channel 4 partnership focused on specific TV programs, PayPal aimed to synchronize relevant social content during the airing of these programs.
Solution
Leveraging the Innovid Social Ads Manager, the Socialyse team seamlessly aligned messages across TV and social platforms. Utilizing Innovid's self-service platform, Facebook ads were strategically triggered to coincide with specific Channel 4 TV shows. Running alongside regular Facebook activity, this approach amplified PayPal's message precisely when the target audience was most engaged. Innovid's TV sync facilitated cross-screen synergy, enabling PayPal to increase brand exposure and relevance. In comparison to standard ads, the synced ads exhibited improved performance metrics, including action rate, video completion rate, and click-through rate (CTR).
Tess Elford, Account Manager at Socialyse, expressed satisfaction with the campaign's impact, stating, "Here at Socialyse we were very happy with the results from this campaign and so was our client. To be able to amplify our brand presence across platforms, at the most opportune time, provided maximum effectiveness. The smart targeting allowed us to really boost our paid results."
